Our high protein, grass-fed yogurt at an affordable price really resonated with the buyer, as well as our commitment to health and wellness community initiatives, said Therese Meers, an attorney who specialized in providing legal assistance to small businesses before co-founding Saga Dairy in 2015 with her husband Phil, who has a background in corporate restructuring. She added: Viking is a national brand in nearly 1,000 stores from California to the Carolinas, as far north as Michigan and Wisconsin and as far south as Texas and Florida. Americas first yogurt? The Meers - who dont hail from Iceland - are taking a novel approach to marketing their high-protein skyr-style yogurts, by going back in time to present yogurt as the fuel that powered the Vikings on their epic voyages across the Atlantic, and inviting fans to Unleash your inner Viking. The packaging - which playfully describes the product as Americas first yogurt! adds: The Viking Sagas tell the story of how they first brought Viking yogurt to America 1,000 years later, it finally returns People really like the fact that were a family-owned business However, the fact that Saga Dairy (which is based out of Boston and Chicago and manufactures its products in upstate New York) is a family-run business producing a high-quality product is more important to retail buyers and consumers than whether the founders are Icelandic, Therese Meers told FoodNavigator-USA after the launch. People really like the fact that were a family owned business and they want to support what were trying to do, which is make high protein, lower sugar yogurt more accessible, something you can eat daily, not a treat [each 6oz pot has 16-19g protein and 5-14g sugar; the pure variety has 5g sugar all from the milk - and 19 g protein]. But they also really like the taste and the Suggestions For Picking Out Primary Factors In Grass Fed Whey Protein texture. We spent a long time working with experts at the University of Illinois to understand the cultures to use and get the recipe exactly right. The flavors include Pure, Vanilla, Coconut Creme (with coconut ream and shredded coconut), Strawberry, Blueberry, and Cucumber Mint. Saga Dairy founders Phil and Therese Meers We dont need to add as much sugar Meers added: Because were taking out more of the whey [Viking Icelandic Yogurt is strained for longer than Greek yogurt, so requires four cups of milk to make one cup of yogurt vs three for Greek yogurt, she says], we dont need to add as much sugar. As for the flavors, while cucumber mint might sound a little off the wall, its one of the things that impressed buyers about the brand, which is bringing something new and unique to the category, she added. Consumers also like the fact that Viking comes in 6oz cups (many other players in the category have reduced their cup sizes to 5.3oz), but still retails at a lower price ($1.59 or $1.25 on sale), she said. Not everyone can afford to spend $2-3 on a cup of yogurt.
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While signing an executive order Thursday on steel imports, Trump digressed to note that during a trip to Wisconsin earlier in the week, hed called Canadas cutting of prices of dairyingredients "a disgrace" thats hurt farmers in Wisconsin and New York. He added that the"disgrace" extended to "whats happening along our northern border states with Canada,having to do with lumber and timber." Higher Costs While beneficial for U.S. lumber suppliers, tariffs could lead to even higher costs for companies that buy wood, such as builders and mattress makers, which use it in box springs. Most of the softwood in Canada is owned by provincial governments, which set prices to cut trees on their land, while in the U.S. its generally harvested from private property. The fees charged by Canadian governments are below market rates, creating an unfair advantage, U.S. producers say. Canada disputes that. Robert Lighthizer, Trumps nominee to be the next U.S. Trade Representative, said at his confirmation hearing last month that he views the lumber dispute as the top trade issue between the U.S. and Canada. Oregon Democratic Senator Ron Wyden told Lighthizer the fight is the longest-running battle since the Trojan War. (Adds analyst comment in 12th paragraph.) --With assistance from Josh Wingrove Jen Skerritt and Natalie Obiko Pearson To contact the reporters on this story: Jennifer Epstein in Washington at firstname.lastname@example.org, Joe Light in Washington at email@example.com.
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